Each and every year during The Poppy Appeal and Remembrance time we all take some time out to remember the truly extraordinary contribution that Service men and women, veterans and their families make to our country. This year I’ve discovered yet another way, a beauty-related way, to support women through their outstanding war efforts and it comes in the form of investing in a bottle of this INCREDIBLE fragrance!


The power of fragrance is more relevant than ever thanks to Elizabeth Arden’s launch of Always Red, created to embody the confidence associated with wearing the colour red and helping us to show our support. Elizabeth Arden will donate £5 from every purchase of Always Red sold between October 11th- November 11th- so don’t miss out on making a gift of charity! This couldn’t be a more giving Christmas gift.

The distinctive fragrance is made up of a red focused cocktail of ingredients including; blood orange,  red plum and passion fruit and is made feminine and hugely addictive thanks to its textured heart beats of jasmine sambac, velvet rose petals and pink freesia- it smells DIVINE!!

Always Red was created by renowned perfumer Clement Gavarry alongside Elizabeth Arden’s Vice President Senior Perfumer Yves Cassar, both from IFF.

As soon as I smelt this fragrance I was hooked and there hasn’t been a day I haven’t worn it, I’m that addicted to it!!

Always Red £30 (30ml), £38 (50ml) and £54 (100ml) buy it here.

Remember to tweet @ElizabethArdenUK @PoppyLegion and tweet #AlwaysRed #AlwaysRemembered