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SACHAJUAN HAIRCARE – BRAND REPORT

Now this is a brand i’ve been dying to try for such a long time now! So happy I’ve finally got round to trying the products on my hit list including the Intensive Repair shampoo and conditioner and the Overnight Hair Oil. 

THE STORY

The brand started with the opening of the Sachajuan salon in Stokholm in 1997 by Sacha Mitic and Juan Rosenlind- two high profile and globally recognised hairdressers, these guys were a freaking big deal in the fashion and beauty industry bursting with creativity and knowledge which led them to opening their salon and naturally launching their haircare line…

This brand has been everywhere and is loved by some of the biggest names in the industry, so obvs I had to give it a go and see what the products are like on my own hair. 

The founders vision was to make their haircare line uncomplicated. Simple to use and understand – taking the complexity out of haircare but delivering reliable results. Everything about Sachajuan is simplistic, the packaging and branding, the website (loving the use of capital letters and easy navigation / images- my only criticism would be that the wording next to the images in the shop are slightly too small to read- maybe i just need to wear my reading glasses though!) but other than that the website is sleek and simple AF. 

The design of the bottles came from the traditional brown glass medicine bottles merged together with the white simplicity and elegancy inspired by the salon- super insta-worthy thats for sure. 

Since launching the brand has doubled its product sales each year – this is undeniably impressive, especially in an oversaturated market that is hair! 

So, my thoughts and feedback on the products….

INTENSIVE REPAIR SHAMPOO & CONDITIONER

PERFECT FOR: DAMAGED, POROUS, DRY OR SUN EXPOSED HAIR 

I naturally picked the Intensive Repair Shampoo as I believe that anyone who colours their hair are exposing it to damage of some degree (even Olaplex obsessives like me) so any repair in the form of shampoo and conditioner is very much welcomed into my hair regime! 

These products are created with ocean silk technology combined with UV protectants that penetrate the follicle and stay there even after rinsing, to provide maximum protection and intensive care to damaged hair……

FEEDBACK: My hair felt properly nourished and hydrated after using the shampoo and looked noticeably shiny- also really like the smell. However, I had to rinse it a few times to make sure all of the product was out of my hair as the first time I used it I felt some residue still left in my hair making it feel a tad greasy. Glad I tried again though as this didn’t happen on my second hair wash attempt. 

OVER NIGHT HAIR REPAIR 

This over night repair treatment oil is designed to build elasticity and to strengthen your hair whilst you sleep and give you fabulous shine as a result. Interestingly it has the highest concentration of ocean silk technology of all of the Sachajuan haircare range and contains the algae’s of Rhodophycea (this penetrates and streengthens) and Chondrus Crispus (this adds moist and shine)

CONSISTENCY: Gel formula based on water, very light and watery 

FEEDBACK: Easy to use and super deceiving (i think maybe due to the watery consistency) – at first you sort of feel like it wont do anything but don’t be put off- you will wake up with amazingly silky soft and nourished hair! I’m obsessed and vow to do this at least once a week along with my monthly Olaplex in-salon treatments. 

TIP: I use this on damp hair for better results than using on dry hair! Best to sleep with this product in your hair to give it long enough to work its magic on your locks!

NOTE: No need to wash the product out in the morning, the formula doesn’t weigh the hair down so can be left in without hair looking greasy like most oils and hair repair treatments – huge bonus points for this as it encourages you to apply more frequently. 

Intensive Repair Shampoo £20

Intensive Repair Conditioner £22

Over Night Repair Oil £35